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K. GODFROY COSMETICS IS AN ONLINE STORE THAT INFORMS ITS CUSTOMERS, FRIENDS AND NETWORK ABOUT QUALITY MAKE-UP, INSPIRATIONAL AND UNFILTERED STORIES, EQUALITY IN BEAUTY AND EMPOWERING PEOPLE.

The KGodfroyCosmetics.com is a website based in Singapore that also accepts international orders. This site is responsive and easy to read on your pc, laptop, tablet and mobile device. We use it as a platform to share our views on beauty and cosmetics and to inspire and empower people to stand out and be fearless. We created this site not just to showcase our latest products, but to applaud you for staying true to yourself. We know that beauty comes with many shapes, colours and forms and that it can be a challenge for people to overcome their fears [of acceptance]. Regardless of where you come from, whether it be a first world country or third world country, do not let anyone define you by your passport, ethnicity or skin colour. We know that you’re unique, beautiful inside and out, passionate, ambitious and fearless. We’re proud of you and our new brand mantra, #EqualityinBeauty, is all about you.

OUR PRODUCTS: QUALITY OVER POPULARITY.

We understand how important branding and luxury labels are to some. Our products are a local brand from Singapore with international P/L resourced by an award-winning manufacturer in Asia and created by one of the best R&D teams and chemists in Hong Kong. Ingredients and colours are carefully selected, and our products are formulated from scratch. Our products are high-quality, clinically tested, cruelty-free, and worth buying because it will make you look fantastic.

Many locals and foreigners love our products. On average, a customer will purchase 3-5 matte liquid lipsticks and as soon as her friends or loved ones use our products, they will buy from us too – and so on and so forth. With these reasons, we have thought to make our products more competitive, with higher quality, and deliver it at a reasonable price. We believe that to be beautiful you don’t need an expensive label. A quality make-up will do.

THE PEOPLE BEHIND THIS BRAND:

This start-up was founded by Kathleen Martinez-Godfroy, an academic junkie who’s educated in Singapore and Boston, MA. In 2015 – 2016, she collected her thoughts and wrote it on a piece of paper, created the ingredient lists and formula, and worked with R&D teams. After the first batch of her collection, she worked at a bazaar to understand the market’s buying behaviour. Within the same year, the start-up has pop-up stores in a department store in Singapore and had a year of a retail store at Tangs in Vivo city.

During the process of building her empire for her family, she experiences rejections, failures and heart-breaking stories. It broke her spirit and almost give up, however, she reminded herself that she didn’t come this far to only to come this far. She refocused and wrote again her goals on a whiteboard to map the road to success.

Today our start-up has shareholders and co-founder/CTO, Mr. Josh Ching, a local Singaporean-Chinese and a serial entrepreneur. We also collaborated with beauty bloggers and influencers in Asia. The start-up was awarded as the Start-Up Biggest Idea by Singapore Polytechnic Graduates Guild in 2017, One of Top 3 Best Tech Consumers Award by Accenture 20/20, and Top 8 Finalist in Start-Up World Cup India Regional Finale.

 “Many people will start a company on the basis of their passion or ideas. But little they know entrepreneurship isn’t just all about it. It’s also about responsibilities, strategic planning, liability and sustainability. Most importantly you must have a strong will and beliefs in your business.” – Kathleen Godfroy